Buying wine should be simple, transparent and fair

The same bottle can cost very different amounts from one store to the next. Vino Alert checks the stores we track, matches the exact bottle, and tells you when a price is a real deal. We don't sell wine and we don't run ads.

Where a price comes from

Three steps between a store's listing and the number you see.

  1. We read store listings

    Prices come from the listings at 625 stores in 20 countries, from national deal sites to local stores. We read every store at least once a day: most every 6 to 12 hours, and daily-deal sites every minute.

  2. We match the exact bottle

    Each listing is grouped by producer, wine, vintage and size. Odd sizes are converted to a 750ml equivalent, so you always compare the same wine.

  3. We work out the typical price

    A deal is an in-stock wine priced well below its typical price across several other stores. Without enough data, we don't call it a deal.

What you see Giuseppe Mascarello Barolo Monprivato 2017 $188.99 at Stirling Fine Wines 34% below typical typical $286 · example from Oct 7, 2026

What we promise

Four rules we hold ourselves to, so you can trust the number.

  • We don't sell wine

    No inventory, so no reason to push a bottle.

  • No ads or sponsored placements

    No banner ads, and no store pays to be shown first.

  • Only prices we've seen lately

    Per bottle, before shipping and tax. A listing we haven't seen at the store for three days is marked out of stock.

  • Limits stated up front

    Search is free with no account. Free alerts have limits, listed below.

What's free and what's Pro

Compare plans

No account

Free

  • Search any wine or producer
  • Compare prices at every store
  • See typical prices and deals

Free account

$0

  • As many alerts as you like
  • Up to 3 notifications a day
  • Email notifications

Pro

$2.99 per month or $29.99 per year

  • Unlimited notifications
  • Text message notifications
  • Priority support, cancel anytime

625 stores, from national deal sites to local stores

Browse all stores

Store names belong to their owners. Vino Alert is not affiliated with or endorsed by these stores.

How Vino Alert stays independent

Vino Alert is paid for by Pro subscriptions. Stores don't pay to be listed, ranked or called a deal, and we hold no wine to sell.

Spot a wrong price or a bottle matched to the wrong wine? Email support@vinoalert.com and we'll correct it.

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Get started Read the FAQ

Ships to & currency

Where you want wine delivered. On a wine page, stores that can't ship there are greyed out and never get the best-price tag; Your deals only lists stores that ship there. Search, producer and store pages still show every store we track, and an alert watches every store unless you give it its own "Ships to". In the US, pick a state to narrow it to stores shipping to that state, or pick "Worldwide" for no limit. Currency only changes how prices are shown.

Report an issue

Tell us what looks wrong and we'll review it.